Lorena Canals is the person behind the company that bears her name, along with a fantastic team. She was incredibly creative and deeply committed to designing sustainable and ethically produced goods. Her practical mind led her to design the world's first washable rug. Her passion for detail, quality, and originality makes the brand one of the most innovative, launching new collections and updating its catalog every year.

"One day, 20 years ago, while watching my daughters play on the rug, I thought: Wouldn't it be easier to wash it at home? After searching unsuccessfully for the ideal rug, I decided to design a washable rug myself, perfect for a home with children."

Having designed and manufactured rugs and washable accessories for almost 25 years, our company controls the entire production process from start to finish. Therefore, we carry out artisanal processes from the initial design concept to subsequent manufacturing, including logistics, warehousing, and distribution to more than 70 countries.